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SPRING / SUMMER 2016

Hey peeps, I’m back! After a few frantic weeks (months) working on the new Spring Summer 2016 collection for Wild Boys and Girls I’m just a little bit proud to finally show you the result of all those late nights and copious amounts of coffee and dark chocolate – I should ask Lindt Chocolatier to sponsor me. For Spring Summer we are expanding our kids apparel and decor range and have three mini capsule collections.Our EVERYDAY collection covers you all year round with succinct and strong typographic prints and the boy / girl and bro / sis graphics are perfect for some sibling twinning. The PARTY collection features fun prints like masks and fete. And our ADVENTURE collection is perfect...

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WILD BOYS & GIRLS | THE ONLINE SHOP

It’s hard putting yourself out there, especially when your expectations are high and it’s your field of expertise. You can get paralysed by the fact that you’ve seen it and done it all before but I think the point is that it’s never been done before in the way and context that you have done it. You create your own magic formula of graphics, typography, colour, material, detail, packaging, photography, promotion and of course your online shopping platform.I hate the word perfectionist as everything evolves constantly. That’s life. That’s nature. Design solutions that are perceived as perfect one day will not be the next day. The challenge is to find a solution that will last and stand the test of...

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WILD BOYS & GIRLS | THE DESIGN PROCESS

As a creative person designing for yourself is hard, really hard. Most creatives are their own worst critic and I’m no exception. It’s easy to get overwhelmed and procrastinate but the times I did get stuck I found it helped to just push on with other parts of the job researching production processes, suppliers and online shopping platforms. I may even have bought a thing (or twenty) online – all in the name of research obviously. My inspiration mostly comes from visual clues but it also helps me to totally let go of the subject and concentrate on something completely different like meeting and chatting with friends, yoga, going for walks or just binging on Netflix. Somehow I’ve got this...

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WILD BOYS & GIRLS | A NEW KIDS BRAND

So, this is it! The shop is open for business and I’m unbelievably excited and just a little bit proud to invite you to have a browse on Wild Boys & Girls and check out our monochrome apparel and timeless graphics for your small fry and their dens, lairs, hideouts, bomb sites, bedrooms, playrooms and whatever else qualifies as their personal space.Boy-o-boy it’s been an incredible project so far - exhausting and rewarding in equal measure - and to celebrate the opening this week I thought I’d write a little series of posts on here illustrating my journey towards creating a hip, urban kids brand.So, let’s start with the foundation of every design project: a rock solid brief to rein...

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